Rush Yoga

A modern, highly visual eCommerce website for premium activewear label.


  • UI/UX
  • Design & Development
  • Digital Strategy
  • Website Optimization

Key Insights

  • Fully featured ecommerce website
  • Reflects brand persona
  • Suitably chosen colour palette
  • Fully Responsive Design
  • Advanced categorization of products
  • Flexible cart options
  • One – Page Checkout

Client Overview

Rush Yoga is an activewear brand selling Online active wear and yoga clothing for women. Team Active Aspire approached me for branding that aligns with their company vision and ultimately they wanted a full-fledged eCommerce website with effective brand storytelling and elevated product presentation.
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The Solution

I managed to create amazing brand presence tied with beautiful and fuctional ecommerce website with clear imagery and product information to guide the customer selection process. I ensue that the website is a true representation of brand’s look and feel.

Fully Responsive Design

The new Rush Yoga website delivers an optimized browsing experience across the wide variety of mobile and desktop resolutions by leveraging responsive design architecture. The site is customized for the best experience whether their customers browse on a smartphone, tablet, laptop or desktop, and regardless of the visitors operating system.